Bridget Bayer is an expert on building community by partnering with others to produce memorable, experiential events.
Bridget Bayer describes herself as a “serial entrepreneur.” She started her first business at age 13. She worked primarily in hospitality, and eventually owned a successful café and catering business on a major main street in Portland, Oregon. Through planning countless small business promotional activities and gatherings, she developed a specialty in producing large and small events. With a clientele that includes cities, Chambers, and Main Street associations, Bridget is an expert at building community through events. Her consulting business is Business Association Management or BAMpdx.
Bridget has shared her expertise in two books on this topic. Street Fairs for Community and Profit is a how-to guide for creating signature events that turn ordinary Main Streets and small downtown areas into destinations. The guide instructs groups on how to strengthen their business community while reaching specific goals. Her second book, Small Business Experience Marketing, is a straightforward manual for small business owners seeking to expand their marketing prowess by creating memorable experiences by focusing on sensory stimulation and community connections that provide long-term benefits.
Bridget Bayer will be volunteering with WCBA to help organize Woodstock Gives Back 2021. Her main role will be working with businesses one on one to help them establish sustainable partnerships with a charity of their choice and showcase their business using easy, low-budget Experience Marketing techniques.
EXPERIENCE MARKETING is a technique anyone can use to host memorable experiential events that build customer loyalty and create community. Use this book to initiate new or enhance existing events by forging new partnerships, and adding sensory attributes to everyday events. Boost your presence at Main Street activities by creating immersive experiences that attract new people to your business while connecting more deeply to your existing customer base. Get a complimentary preview by emailing me, Bridget@BAMpdx.com, or by calling to schedule an appointment, 503-290-4377. —Bridget Bayer
